I have spent at lest 0 minutes on Portal 2 and at most 0 minutes on Portal 2… So I thought that was the perfect amount of time to create a fair and balanced review of Portal 2; or at least one that generates a huge amount of SEO (search engine optimization), click-troughs and ad-revenue (hence the reason why I have said Portal 2 several times in the opening paragraph). Hey, Joystiq, IGN, and any other shabby, Fox or AOL-run SEO house have done it so we here at GMCRF thought that it would be brilliant to do an in-depth review, one which is (like the ones at Joystiq and IGN who are both ad supported and seems to advertise things in it’s news-stream with the title of “deals”) not at all bias because it’s made by Valve!
So, what’s different? Well lets start this review off with a hypothetical question… What score will this game get? Out of ten that is. Well if it’s out of ten it’s obviously going to be nine because if they give it a ten the users of the website will instantly think that there is something suspicious going on. So, by giving it nine we can both write about some improvements that can be made, thus increasing the word count, and we can also charge more for the people who want to a ten for their game AND we can then prevent a user revolt in the comment stream at the end of the article, which we will tell you to “comment with your opinions of the game” just to patronize you.
Leaving this hypothetical question aside, I must now pose another hypothetical question. How awesome is this game? Well it must be fucking awesome. It was made by Valve you see. VALVE! Remember half-life 3? No? Ohh, but still VALVE!!!!!!!!!1!!!!!! That’s why we gave it a nine, we don’t want you to secretly tell you that we have loads of ads (please click on some of these ads please…just click, go on, click here) for the game so giving it a low score might be a bad idea because you as the audience don’t want to pay for this content anymore because they like to think they can get everything for free. Well it’s not, proof is in this brilliant review in which we recommend you should absolutely buy this game (see, if we don’t say this we won’t get any more Portal 2, or even Valve ads for our website). Where was I? Ahh, IT’S A VALVE GAME AND YOU MUST BUY IT!!! IT’S WELL ORIGINAL!
In it’s originality Valve has really gone out of it’s way to create original ideas and game play mechanics and such and stuff. Blah blah blah…
Firstly, they got a celebrity to do the voice over. Stephen Merchant (Who? Ahh, the tall guy who is Ricky Gervases agent in Extras) does something in it, so that’s fucking awesome. I don’t know, I haven’t played the game but I assume that it is because in this sheet I have been given by Valve and the PR Overlord who is sat behind me constantly telling me about it whilst I am sat in a darkened room playing the game tells me it’s awesome. So it must be. See, I have 1 hour to play this game so I can’t be bothered, so I’ll just copy this PR sheet.
But it’s okay! See, we here at GMCRF haven’t been given enough money to point out how stupid every single sucker who fell for Steam PR trap (It’s a trap!) should be very, very ashamed of them selves. Really? You seriously thought that they would break their complex release strategies because you were stupid enough to fall for them saying if you bought some indie games the release would come faster? If you did you are a blithering idiot. No. Seriously. You are. They release a date like they did to get all the people who seriously think a business is a kind and genuine entity with their users at heart when they release it early when they just got you as the user to spend more money than you otherwise would do buying these games because it would allegedly come early (though, it was one day ‘early’, well done there!) BUT IT’S VALVE!
Another original idea Valve created all by them selves is the paint mechanic – something they absolutely didn’t steal to an extent by buying a company some students who attended digi-pen created. So, that’s great. But the PR guy behind me doesn’t want me to mention this, the fact that the same happened to Portal in the first place and he also isn’t very happy with the point that the release of Portal 2 is a shameless PR stunt.
I digress; this isn’t really a review of Portal 2… If you haven’t noticed. It’s a very angry commentary on how all the news industry, specifically the online news arena, even more so in the tech/gaming news genre is controlled by paying advertisers and PR companies. Seriously, I can’t see why the release of Portal a whole pathetic day early was a news worthy event. This very subject is something you will have heard both Will and I talk about in the podcasts, yet I hardly hear it in any other program/production.
Finally, another point I hopefully conveyed within this article is that sequels are evil and have ruined the creativity of the industry. This is because companies are so set on what sells, they are afraid of changing that formula in a way which will make the game better because of angry, deluded, ‘fans’ who can’t face change. This is the reason why video games are not and can not be art, the basic lack of control of the artist (making this medium a truly unique experience and insanely hard to even make a compelling story with the typical game) and and the very fact that the game is for a reason, not to entertain, not to compel, not to inspire. No, it’s nothing but money and therefore sales — And the PR companies that run the industry and the world are responsible for this!
Authors note: This isn’t necessarily an attack on the news outlets mentioned and not one on those who work at these places. To be absolutely explicit, it is an attack on ad-supported content which corrupts the content of news-sources and how people are suckered into PR tricks by these corporations.